Posted on : November 12, 2014 at - 5:18 pm by The Big Birthday Appeal

Kind-hearted pupils from North Cheshire Jewish Primary School have donated birthday gifts to Jewish children with special needs, as part of the Big Birthday Appeal’s latest initiative – The Great Gift Giveaway.

The project encourages youngsters to give up one of their birthday presents, to be distributed to children in need. NCJPS pupils have backed the appeal by gathering a collection of toys for The Fed’s Project Smile. It follows a similar collection earlier in the year in aid of The Women’s Centre in Stockport.

The Fed’s Children’s Centre in Prestwich features a state-of-the-art multi-sensory room funded by the Big Birthday Appeal, and distinct areas for different activities such as crafts, imaginary play, reading and music, a large garden, outdoor play space and a fully equipped kitchen for practising life skills.

A selection of the toys were given to children with special needs by The Fed during its recent four-day holiday in Wales, which was also mostly funded by The Big Birthday Appeal.  Other toys will be donated to those whose families are on low incomes or benefits.

Carol Moffatt, Project Smile manager at The Fed, said: “We’re extremely grateful to The Big Birthday Appeal for donating these toys, which are fantastic for the children’s development. It’s just wonderful to see the look on the children’s faces when they receive their gifts.”

The Big Birthday Appeal, which was founded in 2001, encourages children from a young age to get involved with helping others. It has raised over £150,000 to date, partly through sales of its innovative range of gift wrap, greetings cards and gift stickers – all of which transform birthdays and other celebrations into an opportunity for giving.

Jude Moryoussef, co-founder of the Big Birthday Appeal, said: “We created the Great Gift Giveaway as a way of encouraging kids to engage in helping others, focusing around the time of their birthdays, when they’re often inundated with gifts.

“We’re very proud of all those NCJPS pupils who have opted to give up one of their presents to give a less fortunate child the chance to enjoy a brand new toy.”

For further information about the charity, visit

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