Posted on : July 11, 2014 at - 4:14 pm by The Big Birthday Appeal

Pupils at Cheadle’s North Cheshire Jewish Primary School have been donating their birthday presents to less fortunate children as part of The Big Birthday Appeal’s most recent initiative – The Great Gift Giveaway.  The initiative encourages kids to give up one of their birthday gifts to be passed on to children in need.

Dozens of brand new toys and other gifts have been collected from the school and distributed to The Women’s Centre, based in Stockport. The centre provides a wide range of support services to women who live or work in the area, including counselling and psychotherapy. The Women’s Centre offers support, empowerment and education to women to improve their well being, both physically and mentally, enabling them to have better life chances for themselves and their families.

The toys were gratefully received by Women’s Centre. A spokeswoman said: “We were overwhelmed by the generosity of the children and are so grateful to have been chosen to receive all these gifts.  They will all be passed on as surprises for children who lead extremely difficult lives and have very little in the way of toys. They’re sure to bring a big smile to their faces!”

Jude Moryoussef, co-founder of the Big Birthday Appeal, delivered the toys along with fellow committee member Lee Oehley. Jude said:  “Big Birthday’s Great Gift Giveaway was conceived as a way of encouraging kids to engage in helping less fortunate children – focusing around the time of their birthdays, when they’re often inundated with gifts. We’re delighted that so many of the pupils at North Cheshire opted to give up one of their presents – their generosity and thoughtfulness have brought a smile to children who experience little joy in their lives.”

Launched in 2001, The Big Birthday Appeal educates children from a very young age to get involved with charity-giving.  It has raised over £150,000 to date, partly through sales of its innovative range of gift wrap, greetings cards and gift stickers – all of which transform birthdays and other celebrations into an opportunity for giving. The money raised has funded a range of projects for local  Jewish children with special needs, including an annual holiday in Wales, as well as helping children in the wider community – for example,  goody bags and cards distributed to seriously ill children at the Royal Manchester Children’s Hospital.

If your child would like to donate one of their birthday presents to The Great Gift Giveaway, email

For more information about the charity, visit

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