Big Birthday Celebrates 10th Anniversary with ‘Do Something Sweet Week’

Posted on : February 29, 2012 at - 12:51 pm by The Big Birthday Appeal

To celebrate its 10th anniversary, groundbreaking charity The Big Birthday Appeal is launching a new campaign – Do Something Sweet Week. From 19 to 25 March, Big Birthday is challenging kids of all ages to give up their treats for one week and donate the money they would have spent to Jewish children in need.

Suzy Glaskie, co-founder of the charity, explained: “For Do Something Sweet Week, we’re challenging kids to go without their treats (or at least some of their treats!) for a week and donate the money that would have been spent on sweets, crisps or whatever to help Jewish children in need.  It’s about giving even very little kids the power to do something to help others.  No donation is too small – if a child sends in 30p that they would have spent on a chocolate bar, then that’s a fantastic gesture and we’d be delighted to receive it.  There’s absolutely no age limit, so we’d also welcome adults getting involved by giving up treats just for one week!”

Co-founder Judith Moryoussef said: “Big Birthday’s core focus has always been on children, as we realized that it’s crucial to tune them into charity giving early so that they grow up into considerate adults. Since children can’t relate to adult ways of donating to charity, such as standing orders and black tie dinners, we wanted to bring charity giving right down to a child’s level and to make it fun.

“In a nutshell, we’re about using birthdays and other celebrations as trigger points to raise money for children in need.  Instead of asking for big cheques, we offer busy mums actual products which are cost-effective, convenient, gorgeous and most importantly raise money for charity.”

Since launching its distinctive yellow gift sticker ten years ago (which still remains exactly the same today), the team has developed a series of innovations, this month introducing brand new fuchsia pink and turquoise gift stickers to its existing range. The range includes wrapping paper, greetings cards, gift bags, party invitations plus another recent addition – cute vouchers to insert into cards to mark a donation to charity instead of a gift.

In June of last year, the team launched The Big B’Mitzvah Appeal which allows children celebrating their Bar or Bat Mitzvah to share their simcha with children in need by donating some of their gift money to charity.  Friends and family of the children can get involved too by purchasing striking Bar and Bat Mitzvah cards, with all proceeds going to the appeal.

In addition to its growing product range, there are regular Big Birthday ceremonies held at several Shules, whereby the Rabbi blesses birthday children in front of the Ark, presents them with a special sticker and then there’s a celebratory birthday Kiddush afterwards for friends and family of the children.

All funds raised by Big Birthday go to The Fed’s Project Smile and Jewish Child’s Day. To date, the team has funded a range of projects for children, from specially adapted wheelchairs for disabled children inIsraelto allow them to play sport, to helium balloons delivered to seriously ill children in hospital.  For the past four years, it has funded an unforgettable holiday in Wales, organized by The Fed, for Jewish children with a range of special needs who need one to one care, giving the children’s parents a much needed break from 24/7 care and allowing them to spend some quality time with their other children.

Judith said: “Ten years ago, we introduced our little gift stickers, at 50p each, and started selling them from a car boot in a school playground. We’ve since gone on to develop a whole product range and raise £135,000 (and counting!) for Jewish children in need.   All of this has been done by our inspirational team of  volunteers who fit in Big Birthday around busy lives because they’re so passionate about the cause.  Reaching ten years was something we wanted to celebrate…particularly as our charity is all about birthdays!”

Suzy added: “We’d like to take this opportunity to say a huge thank you to all the many children, parents, schools, nurseries and Shules which have given us such wholehearted support over the past decade. We’re now looking forward to the next ten years of engaging children in charity giving.”

To participate in Do Something Sweet Week, purchase Big Birthday products or make a donation via the JustGiving page, go to or email

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